Hi, I'm Heather.

I’ve always believed that the magic of marketing happens when a great story meets the grit to bring it to life. I’m a natural optimist who loves stepping into blank slate challenges—taking a big, exciting, complex idea and figuring out the exact roadmap to make it real.

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My career has been built on a love for learning and a heavy dose of adaptability. I’ve had the joy of building an agency creative department from scratch, managing a high-visibility brand partnership with the Toronto Raptors in the finance world, and launching a global sub-brand from the ground up in the building materials industry. To me, whether it’s unlocking growth in a brand-new sector or finding fresh ways to elevate a familiar one, the excitement is the same—it’s an opportunity to ask questions, learn fast, and build momentum.

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At my core, I’m a builder who brings a sense of ownership to everything I touch. I thrive on designing the smooth workflows and collaborative environments that help teams do their best work. I truly believe the best ideas come from staying relentlessly curious, keeping a fresh sense of wonder, and approaching every single project with a positive, resilient mindset.

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Always inspired by great design, bold ideas, and the brilliant community of marketers making it happen.